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未来三年,Facebook将投资3亿美元帮助全球新闻机构。_我的网站

蒲公英

一 |     

Young student athletes compete during the Shijingshan District Primary and Secondary School Football League in Beijing on May 28, 2026. Photo: Li Hao/GT
    Young student athletes compete during the Shijingshan District Primary and Secondary School Football League in Beijing on May 28, 2026. Photo: Li Hao/GTOn youth soccer pitches across China this World Cup summer, one match often seemed to give way immediately to the next. Coaches shifted cones, parents raised phones behind the fence, and children in numbered bibs warmed up along the touchline while the previous teams were still packing away their gear.
It was a busy school break. The national finals of the 2025-26 youth campus soccer league, rounds of the fifth China Youth Football League, city and provincial campus competitions, private club cups and overseas invitationals filled the calendar. Some children played close to home; others spent part of their summer travelling with teammates from one tournament to another.
The sixth 2034 Cup was among the most visible. Its 39 regional qualifiers drew 882 teams and 12,604 players, with 128 teams reaching the finals in Suzhou, East China's Jiangsu Province. Teams from other countries also took part, adding an international element to a tournament aimed at primary-school players, according to the Xinhua News Agency.
Does this crowded calendar by itself signal a turnaround for Chinese soccer? China's men last reached the World Cup in 2002. But the summer offered a view of a playing base being built from below and raised a harder question: Can the enthusiasm survive the return to school, unequal access to training and the growing costs borne by families?
From the first touch
In China's youth soccer system, coach Zhao Xinxin works at its broadest and most fundamental level - introducing young children to the game.
He coaches an introductory group of about 15 three-year-olds, three interest classes of 15 to 20 children aged five to 10, and four advanced groups of roughly 10 players aged five to 14. He has worked with more than 100 children over the years.
Starting younger is one of the clearest changes Zhao has observed in recent years. Soccer is appearing not only in schools and social clubs but also in some kindergartens. Most parents initially want an after-school activity that gets their kid moving. 
Only when a player begins to stand out do questions about more advanced training and a possible route forward arise.
That route now has several layers. A child in a commercial club can move from introductory and interest classes to advanced teams. A school player may be selected for district and city teams, then enter national campus competitions; professional academies, sports schools and social clubs provide other pathways. 
China began promoting campus soccer on a national scale in 2015, when six government departments issued guidelines calling for soccer to be incorporated into school education through designated soccer schools, regular competitions, teacher training and improved facilities, according to the Ministry of Education.
The program has continued to expand while shifting its focus from increasing participation to improving the quality of teaching, training and competition. In 2025, another 4,928 schools were recognized as national youth campus soccer schools, according to the ministry.
The result is more soccer on the calendar. Zhao told the Global Times that youth matches take place somewhere in Beijing almost every week, especially during school holidays. His club's advanced teams play weekend fixtures with referees and standings, as well as regional competitions and finals.
Tournaments such as the 2034 Cup give this broad base a visible target. Soccer commentator and youth-project organizer Dong Lu launched the event in 2021 after repeatedly seeing Chinese social media celebrate Japan's high-school soccer tournament. Its name looks toward the 2034 World Cup, when the first group of participants will be about 25. 
Earlier this summer, a team selected through Dong's youth soccer project offered another source of encouragement. The Chinese Football Boy U12 team won all seven matches at the Sigismondi International Youth Cup in Italy, becoming the first Asian team to claim the championship.
Yet Dong cautioned against reading too much into a single championship. Strong players, he said, must emerge from a much broader soccer culture. "Players come from the people around us, from the soil and culture in which they grow," he told the Global Times. 
Who can keep playing?
A coach walks his young players to the pitch for a soccer tournament in Beijing. Photo: Li Hao/GT
    A coach walks his young players to the pitch for a soccer tournament in Beijing. Photo: Li Hao/GTYet the larger test begins after the tournament. Dong acknowledged that most 2034 Cup participants will not become professional players. For many, reaching the finals in Suzhou may serve as a "soccer graduation ceremony" at the end of primary school. The question is whether graduation from primary school must also mean graduation from soccer.
For Zhao, the first major break comes at 12. Children may train throughout primary school, then stop after entering middle school as homework, examinations and family expectations take over - a pattern he calls "retiring at 12."
Campus soccer should be the main way to keep the player pool broad, he said, because school is where nearly every child spends most of the day. More schools now provide soccer classes and in-class competitions, but implementation varies. 
Zhao recalled a class tournament in which a child was injured. After a parent complained, the remaining matches were cancelled. Safety concerns are understandable, he said, but cancelling competition altogether removes opportunities from every child.
For families, this is also the stage when soccer stops being a simple extracurricular activity. If a child has shown unusual ability, parents must decide whether to seek stronger teams, change schools, accept more travel and training, or keep soccer only as an interest. The decision depends not only on talent and the child's wishes, but also on educational expectations and how much time and money the household can commit.
The contrast with Europe lies partly in continuity. Zhao cited his nephew in Hungary, who trained at a Barcelona-affiliated academy between the ages of six and eight before being selected by a local club at nine. 
Once children join organized training there, he said, they are registered at relatively low cost, and their movement between clubs is recorded in the soccer association's system - closer to transferring schools than simply leaving one commercial course for another.
Dong made a broader comparison. Japan's national team increasingly draws on players who have further developed further in European leagues, while China still relies mainly on its domestic league to prepare future internationals. 
In his view, the two systems operate like production lines with different competitive standards. Young Chinese players therefore need more high-level matches, whether foreign teams come to China, Chinese teams travel abroad or selected players enter overseas leagues.
But overseas training cannot substitute for a domestic system, nor is it open to every family. Zhao said it requires ability, physical readiness, money and the capacity to adapt to a different language, diet and daily life. Some parents send a child abroad; others move with them, reorganizing work and family life around soccer without knowing whether the child will ever turn professional.
For now, the most telling test may come not in 2034, but this coming September, when a child enters a new grade and decides whether there is still time in the week for soccer.

二 | Facebook今天宣布,未来三年将投资3亿美元在全球地方新闻上。此前,Facebook因其在全球新闻业务中的角色受到批评。

三 | Facebook周二表示,对时间和金钱的投资是其先前帮助美国和世界其他地区新闻编辑创建和维护可行商业模式以确保其生存的计划的一个重大扩展。据即将接受投资的公司称,与以往对新闻业务的投资不同,Facebook最新一轮投资的特点是缺乏与Facebook产品的链接。据报道,Facebook此前几轮对新闻业务的投资旨在鼓励出版商依靠Facebook交付产品。在这种模式下,当Facebook的战略发生变化时,许多新闻机构的利益将受到影响。Facebook负责全球新闻合作的副总裁坎贝尔·布朗在一份声明中说:“我们将继续打击Facebook上的虚假新闻、虚假信息和低质量新闻。

四 | 同时,我们有机会和责任帮助当地新闻机构发展壮大。先前的批评者指出,Facebook为仇恨言论、错误信息和政治干预提供了平台。根据Facebook的计划,美国的第一轮投资将有助于增加当地报道的资源,帮助研究如何利用技术改进新闻收集和创造新产品,招募“受训社区记者”,并将他们安置在当地的新闻室。此外,它还将帮助资助一个类似于和平公司的项目,在五年内将1000名记者安置在当地的新闻编辑室。投资将由普利策中心、美国报道、奈特·伦费斯特地方新闻改革基金、地方媒体协会和地方媒体联盟、美国新闻项目和社区新闻项目进行。去年12月,Facebook宣布向英国出版商投资600万美元。脸谱网还计划扩大去年推出的加速器计划,以帮助诸如旧金山纪事和丹佛邮政等当地新闻编辑室提高他们吸引用户和会员捐款的能力。

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Published on:02:50:55